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Development of Online DIY Cable Railing Design and Ordering Platform

rolemodelsoftware.com

Retail

Construction

Home Improvement

Current Limitations in Direct-to-Consumer Sales

CityPost lacked a direct online sales channel and relied on limited design technology, hindering scalability and customer experience. The absence of an intuitive design tool and streamlined ordering process resulted in inefficiencies and limited market penetration. They needed a solution to enable customers to customize railing designs online, visualize them in 2D and 3D, and easily purchase them with a simplified kit creation and shipping process.

About the Client

CityPost is a company specializing in manufacturing and distributing DIY cable railing systems for residential and commercial applications. They aim to expand their market reach by offering direct-to-consumer online sales.

Project Goals

Establish a scalable direct-to-consumer online sales channel for DIY cable railings.
Enhance customer experience through an intuitive online railing design tool.
Streamline the order-to-delivery process, from design to kit creation and shipment.
Improve design accuracy and reduce errors in product configurations.
Increase market reach and revenue through online sales.

System Functionality

Interactive 2D/3D railing design tool with customization options (e.g., cable spacing, post type, railing length).
Real-time visualization of designs in 2D and 3D.
Automated generation of an itemized parts list based on the selected design.
Seamless integration with Shopify for online ordering and payment processing.
Automated kit creation and assembly workflow for warehouse personnel.
Order management system for tracking orders and inventory.
Customer account management and order history.

Technology Preferences

Shopify

Web-based application

2D/3D rendering libraries (e.g., Three.js)

Cloud-based infrastructure (e.g., AWS, Azure, GCP)

Required Integrations

Shopify API
Warehouse management system (WMS) API (optional)
Payment gateway API

Non-Functional Requirements

Scalability to handle a growing number of customers and orders.
High performance and responsiveness for a smooth user experience.
Security to protect customer data and prevent fraud.
Reliability and availability to ensure uninterrupted service.
Mobile responsiveness to support users on various devices.

Expected Business Impact

This project is expected to significantly increase CityPost's revenue by expanding its sales channel and reaching a wider customer base. The improved design tool and streamlined ordering process will enhance customer satisfaction and reduce operational costs. The ability to offer customized railing designs will differentiate CityPost from competitors and drive market share growth. Ultimately, this project will enable CityPost to scale its business and become a leader in the DIY cable railing market.