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Development of Omnichannel Mobile Application for Grocery Loyalty and Promotions Management

desmart.com

Retail

eCommerce

Consumer products & services

Challenges in Promotion and Loyalty Program Management

Existing systems lack centralized digital tools for managing promotions, loyalty rewards, and customer engagement, leading to fragmented user experiences and missed opportunities for data-driven marketing in a competitive grocery market.

About the Client

A regional grocery chain with 15 stores seeking to digitize customer engagement and loyalty programs

Digital Transformation Goals

Create a unified mobile platform for managing coupons, discounts, and loyalty programs
Integrate with existing POS systems for seamless transaction processing
Enhance customer retention through personalized promotions and rewards tracking
Establish a scalable omnichannel engagement channel for marketing initiatives

Core System Capabilities

Dynamic coupon and voucher management system
Real-time push notification engine for flash sales
Digital loyalty card with points tracking
In-app checkout integration with existing POS systems
Promotion analytics dashboard for business users

Technology Stack Requirements

Flutter

PHP

Laravel Nova

System Integration Needs

Point-of-sale (POS) systems
Customer relationship management (CRM) tools
Third-party analytics platforms
Payment gateway services

Operational Requirements

Support for 20,000+ concurrent users during peak promotions
End-to-end encryption for transaction data
99.9% system uptime SLA
Cross-platform compatibility (iOS/Android)

Expected Business Outcomes

Projected acquisition of 20,000+ active users within first 6 months, 30% increase in repeat customer visits through loyalty program integration, and 15% revenue uplift from targeted digital promotions, establishing the mobile app as a primary sales and engagement channel.