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Development of Official Mobile Application for Sports Hospitality and Fan Engagement

cogniteq.com

Sports

Hospitality & leisure

Transportation

Challenges in Fan Engagement and Matchday Experience

Chelsea FC required a centralized digital platform to unify fan engagement, streamline matchday logistics, and maintain brand consistency across iOS and Android platforms. The solution needed to handle high-traffic spikes during live matches, integrate with internal systems for real-time data delivery, and provide personalized content while ensuring seamless user experience.

About the Client

Premier League football club seeking to enhance fan experience through digital innovation and stadium hospitality services

Key Project Goals

Create a unified digital hub for global and local fans
Improve stadium visitor experience through real-time logistics updates
Enhance fan engagement with exclusive content and personalized offers
Ensure flawless performance during peak traffic periods
Maintain strong brand identity across all digital touchpoints

Core System Capabilities

Real-time match updates and historical data access
Exclusive offers and promotions management
Integrated travel assistance with TfL real-time transport data
Weather forecasting for matchday planning
Player profiles with performance statistics
Hospitality guide with venue-specific information
News portal with multimedia content delivery

Technology Stack Requirements

iOS SDK

Android SDK

Realm Database

Crashlytics

UIkit

Google Analytics SDK

Android Async Http Client

System Integration Needs

Transport for London (TfL) API for travel updates
Internal ticketing and CRM systems
Content management system for news/media
Payment gateway for exclusive offers

Performance and Security Requirements

High scalability to handle 10x normal traffic during matches
Real-time data synchronization with <1s latency
99.9% uptime SLA during critical periods
GDPR-compliant data handling
Cross-platform UI consistency

Expected Business Outcomes

The application is projected to increase fan satisfaction through enhanced digital engagement, improve stadium visitor flow efficiency by 40%, boost exclusive offer redemption rates by 25%, and establish a scalable platform for future fan-facing innovations while maintaining 4.7+ app store ratings.