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Official Racing Club Website Development with E-Commerce Integration

cogniteq.com

Sports

eCommerce

Media

Current Digital Presence Challenges

The racing club lacks a centralized digital platform to effectively showcase team achievements, engage fans, or sell branded merchandise. Existing online efforts fail to provide mobile-responsive experiences or cohesive brand storytelling.

About the Client

A professional motorsport racing team seeking to enhance digital presence and merchandise sales

Key Project Goals

Establish a modern digital hub for brand storytelling and fan engagement
Implement seamless e-commerce integration for merchandise sales
Ensure cross-device accessibility through responsive design
Improve online visibility and user engagement metrics

Core System Requirements

Dynamic homepage with news/video slider
Team member biographies with career milestones
Filterable news & media library
Responsive design framework
Online store integration with single-page checkout
Sponsor partnership showcase
Contact management system with form submission

Technology Stack

Drupal 7

PHP

JavaScript

HTML5

CSS3

Apache HTTP Server

MySQL

System Integrations

Third-party e-commerce platform
Social media sharing APIs
Analytics tracking

Performance Requirements

Mobile-first responsive design
Page load time under 3 seconds
High-traffic capacity scalability
WCAG 2.1 accessibility compliance
Cross-browser compatibility

Expected Business Outcomes

Anticipated 40-60% increase in organic website traffic, 25%+ growth in merchandise sales through integrated e-commerce, and measurable improvement in brand sentiment metrics within first 6 months post-launch.