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The existing AR mobile game market faces limitations due to the high cost of specialized hardware and a scarcity of high-quality, engaging AR content. Current AR experiences often require cumbersome precalibration procedures, hindering widespread user adoption and immersion.
A game development studio specializing in immersive and innovative AR/VR experiences, seeking to expand its portfolio with a flagship open-world mobile AR game.
Successful development and launch of this game will establish the client as a leader in the mobile AR gaming market. It will expand their portfolio, generate new revenue streams, and showcase their innovative AR development capabilities, attracting further investment and talent. The game’s focus on accessibility and ease of use will broaden the appeal of AR gaming to a wider audience.