Development of Native Social Shopping Platform with Enhanced Performance and Features

The current hybrid mobile application limits user experience enhancements, visual appeal, and overall performance, impacting user engagement and operational efficiency. The client requires a native mobile solution for iPhone and Android devices to extend platform functionality, optimize response times, and support seamless social shopping activities without disrupting ongoing operations.

A mid-sized retail company expanding its digital presence by developing a native mobile platform that combines social networking and online shopping functionalities to improve user engagement and experience.

• Design and develop native applications for iOS and Android platforms to deliver improved user experience and visual appeal.
• Optimize application response times under normal and peak load conditions.
• Introduce new features such as user authentication with social account integration, product and user search, and interactive engagement buttons.
• Facilitate easy content posting including drag-and-drop photo/video uploads and importing content from social media platforms.
• Ensure applications adhere to platform-specific UX guidelines and best practices.
• Collaborate with backend teams to enhance server-side performance and stability.
• Deploy and publish native applications on relevant app stores.

• Native applications for iOS and Android devices.
• User authentication integration with social login options.
• Product and user search functionalities.
• Interactive features such as 'Ask a question' buttons.
• Content sharing and posting with drag-and-drop support for photos/videos.
• Media import capabilities from external social platforms like Instagram, YouTube, and Vimeo.
• Implementation of a virtual in-app currency system to incentivize engagement and enable rewards.
• Reward system offering discounts and gift vouchers from premium partners.
• User tagging in photos for commissions and discounts.
• Follow and community features for social engagement.

• Backend services for user authentication and profile management
• Content management system for media uploads and imports
• Payment and reward management systems for gift vouchers and discounts
• Social media APIs for content import and sharing
• Database systems supporting scalable data management

• Application response time optimized for peak loads, targeting reductions similar to prior benchmarks
• High scalability to handle growing user base and engagement activities
• Strong security standards for user data and transactions
• Compliance with platform-specific UX and security guidelines
• Reliable operation with minimal downtime during updates and scaling

The development of native applications is expected to significantly enhance user engagement and satisfaction through improved UX and performance, leading to increased activity and retention. Implementing new features and social integrations aims to boost content sharing, community growth, and monetization efforts. Anticipated outcomes include faster response times, higher retention rates, and expanded partnership opportunities, similar to previous platform improvements. Overall, this initiative aims to elevate the client’s digital commerce presence and competitive edge in the market.