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Lack of efficient communication channels between drivers and the auto club's support services, leading to delayed assistance, reduced customer satisfaction, and limited opportunities for membership growth.
Automotive service provider focused on driver support and roadside assistance
Anticipated 200%+ ROI through increased membership retention, 25%+ growth in service request completion rates, and 500,000+ app downloads within the first year post-launch, establishing a 24/7 digital support channel for drivers.