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Legacy application suffered from poor UI/UX design, technical debt, and limited functionality that hindered user engagement and prevented effective charity fundraising capabilities despite existing discount infrastructure
A hybrid platform connecting charities, nonprofits, schools, and brands through a discount and deals ecosystem to drive fundraising and consumer value
Enables charities to raise funds through consumer discount purchases while providing brands with CSR opportunities, creating a sustainable revenue model with 50% donation allocation to supported organizations and increased user retention through valuable discount offerings