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Development of Mobile Platform for College-Student Recruitment and Engagement
  1. case
  2. Development of Mobile Platform for College-Student Recruitment and Engagement

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Development of Mobile Platform for College-Student Recruitment and Engagement

kandasoft.com
Education
Advertising & marketing
Information technology

Challenges in Modern College Recruitment

Prospective students face overwhelming information overload when selecting colleges and navigating application processes, while institutions struggle to establish personalized connections with potential applicants through traditional marketing channels.

About the Client

EdTech platform connecting educational institutions with prospective students through mobile technology

Strategic Goals

  • Create personalized mobile engagement channels between institutions and students
  • Develop intelligent matching system for student-college compatibility
  • Implement advanced analytics for recruitment campaign optimization
  • Establish scalable platform supporting global educational institutions

Core System Capabilities

  • Student profile creation with academic/interest data
  • AI-driven college matching algorithm
  • Institution-targeted messaging system (CiNote)
  • Interactive college exploration interface
  • Real-time analytics dashboard for recruitment metrics
  • Financial aid and application process guidance module
  • Global institution database with 5000+ entries

Technology Stack

Swift
iOS SDK
Firebase
RESTful APIs
AWS

System Integrations

  • Social media APIs (Facebook, Instagram)
  • Payment gateway for application fees
  • Third-party analytics platforms (Google Analytics)
  • Institutional CRM systems

Operational Requirements

  • Support 1M+ concurrent users during peak seasons
  • 99.9% system availability SLA
  • End-to-end data encryption
  • Sub-200ms response time for core interactions
  • WCAG 2.1 accessibility compliance

Expected Business Outcomes

Projected 300% increase in institutional recruitment efficiency, 50% reduction in student application friction, and 200% growth in platform adoption within first 18 months, with potential to dominate global education technology market segment.

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