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Development of Location-Based Gamified Mobile Application

relevant.software

Advertising & marketing

User Engagement and Activity Tracking Challenges

The client needs a system to effectively track user activity using GPS and beacon technology, motivating them to engage with local businesses and products. Challenges include accurate location tracking, seamless integration with both iOS and Android platforms, and efficient data management.

About the Client

A forward-thinking technology company based in Oslo, Norway, focused on innovative marketing solutions.

Project Goals

Develop a cross-platform mobile application for iOS and Android.
Implement accurate location tracking using GPS and iBeacons.
Create a gamified experience to incentivize user activity and engagement.
Establish a robust backend infrastructure for data storage and management.
Enable user authentication and profile management.
Facilitate reward redemption for discounts and offers from partnered businesses.

Functional Requirements

User Authentication (login/registration)
Beacon-based Location Tracking
Points/Reward System
Profile Management (activity history, rewards)
Integration with Partner Businesses (for discount offers)

Preferred Technologies

React Native

Firebase (Firestore, Authentication, Functions)

React Navigation

Expo

reactnativebeaconradar

Required Integrations

Beacon Technology (iBeacon)
Partner Business Systems (for reward redemption)

Non-Functional Requirements

Cross-platform compatibility (iOS and Android)
Scalability to support a growing user base
Performance and responsiveness
Data security and privacy
Reliable location tracking

Expected Business Impact

The application is expected to increase user engagement with partnered businesses, drive foot traffic, and provide valuable data on user behavior. This will ultimately enhance marketing effectiveness and create a more interactive and rewarding customer experience.