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Development of IoT Wearable Platform for Consumer Expression and Business Advertising
  1. case
  2. Development of IoT Wearable Platform for Consumer Expression and Business Advertising

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Development of IoT Wearable Platform for Consumer Expression and Business Advertising

vakoms.com
Advertising & marketing
Retail
Food & Beverage
Hospitality & leisure
Telecommunications

Challenge in Developing Differentiated IoT Wearable Ecosystem

The client required an intuitive IoT system combining wearable hardware and software to enable real-time content sharing and remote management. Needed to differentiate from competitors while supporting both consumer self-expression and business advertising use cases. Required rapid MVP development with scalable architecture for future expansion.

About the Client

A San Francisco-based startup creating connected wearable devices for self-expression and brand communication

Key Project Goals

  • Develop firmware for wearable smart button device with visual content capabilities
  • Create native iOS/Android apps for badge creation, editing, and social sharing
  • Build SaaS platform for business content management and employee tracking
  • Implement cross-platform desktop application for enterprise content deployment
  • Ensure seamless integration across all system components with secure data transmission

Core System Requirements

  • Custom firmware for brightness control, image slideshow, and panic alerts
  • Photo/image editor with filters, stickers, and text customization
  • Social media-like news feed with commenting and following capabilities
  • Cross-platform desktop app for bulk content deployment via USB
  • SaaS platform with scheduling, user management, and smart data autofill
  • Bluetooth LE connectivity for low-power data transmission

Technology Stack

C/C++ for firmware
Swift (iOS) and Java (Android)
Node.js with AWS cloud hosting
Angular.js for web platform
Qt framework for desktop apps
PostgreSQL database
Bluetooth LE protocol

System Integrations

  • Social media APIs (Facebook, Instagram, etc.)
  • GPS location services
  • Cloud storage for media content
  • Stripe payment gateway

Non-Functional Requirements

  • End-to-end encryption for data security
  • Sub-500ms response time for content updates
  • Support for 10,000+ concurrent wearable devices
  • Cross-platform compatibility (Windows/macOS/Linux)
  • Battery life optimization for 24-56 hours operation

Expected Business Impact

Enables businesses to deliver personalized brand messaging through wearable technology, with potential for viral marketing campaigns. Provides enterprises with real-time analytics for employee engagement and customer interaction. Creates recurring revenue opportunities through SaaS subscriptions and hardware sales priced at $99 per unit.

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