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Development of Enhanced Photomarketing Platform with Cross-Platform Compatibility and Advanced Analytics

vakoms.com

Advertising & marketing

Information technology

Current System Limitations

Legacy Electron-based photo booth software suffers from performance issues on low-spec hardware, manual configuration processes, limited hardware compatibility, lack of centralized management tools, and inability to support advanced features like real-time AR filters and multi-camera setups without compromising speed.

About the Client

Berlin-based B2B photomarketing solutions provider offering photo booth hardware, AR filters, and cloud analytics for events and brand engagement

Key Project Goals

Improve system performance while maintaining Electron's dynamic form capabilities
Enable seamless hardware compatibility for future scalability
Implement centralized administration and analytics dashboard
Add AR filter capabilities without performance degradation
Simplify event setup through cloud-based configuration

Core System Requirements

Dynamic web form creation within Electron framework
Real-time AR filter application with animation support
Multi-camera system integration
Customizable admin dashboard for layout/print management
Offline photo storage with MongoDB synchronization
Cloud analytics with visitor consent management
Cross-hardware compatibility layer for future devices

Technology Stack

Qt/C++ for image processing core

Electron/Node.js for frontend

MongoDB for offline storage

Angular for admin interface

WebRTC for camera integration

System Integrations

Existing photo booth hardware ecosystem
Cloud update management system
Third-party analytics platforms
Email/SMS notification services
Printer driver compatibility layer

Quality Attributes

Sub-2s photo processing latency
99.9% system reliability during events
GDPR-compliant data handling
Support for 1080p@60fps video streams
Cross-platform hardware abstraction layer

Expected Business Outcomes

Enables 3x faster photo processing while maintaining feature flexibility, reduces event setup time by 70% through cloud configuration, increases client retention through advanced analytics capabilities, and future-proofs the platform for emerging hardware technologies, positioning UpReach as market leader in interactive photomarketing solutions.