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Development of iOS Sales Demonstration Application for Contextual Marketing Platform

chromedia.com

Advertising & marketing

Information technology

Challenges in Demonstrating SDK Capabilities

MobileRQ requires a dedicated demonstration platform to showcase their SDK's contextual marketing capabilities to potential clients, as their core business only provides integration tools without standalone applications. The solution must balance intuitive sales team navigation with technical demonstration of real-time marketing personalization.

About the Client

SaaS platform provider offering SDK solutions for contextual mobile marketing and campaign analytics

Key Project Goals

Develop iOS application for sales team demonstrations of SDK capabilities
Create interactive simulation of location-based marketing scenarios
Visualize real-time offer personalization mechanics
Enable customization of traveler profiles and campaign criteria
Maintain technical alignment with existing SDK infrastructure

Core System Requirements

Customizable travel itinerary builder with global flight/hotel database
Dynamic traveler persona configuration system
Interactive timeline visualization of marketing opportunities
Real-time SDK-integrated offer presentation engine
Campaign criteria exploration and adjustment interface

Technology Stack

Swift programming language

Xcode development environment

Apple Maps API integration

Core Location framework

External System Integrations

MobileRQ SDK integration
Global flight/hotel API databases
Real-time analytics dashboard

Non-Functional Requirements

Real-time data processing performance
Cross-device compatibility (iPhone/iPad)
Data security for demonstration environments
Scalable architecture for future expansion
Intuitive user interface with minimal training requirements

Expected Business Impact

Enables MobileRQ's sales team to effectively demonstrate platform capabilities through immersive simulations, accelerating client acquisition by visually proving SDK value through contextual marketing scenarios while maintaining technical accuracy and brand positioning as an innovative marketing technology provider.