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The existing Matt Farnsworth Voice app provides basic vocal exercises and video lessons, but lacks personalized training pathways and interactive elements to effectively cater to individual user needs and maintain engagement. Users require a more dynamic and adaptable learning experience to achieve optimal vocal improvement.
A vocal training studio providing online and in-person vocal instruction, seeking to expand its reach and engagement through a digital application.
This project is expected to significantly increase user engagement with the Matt Farnsworth Voice app, leading to higher user retention and increased revenue through premium content sales. The personalized training experience will differentiate the app from competitors and establish Matt Farnsworth Vocal Studio as a leader in digital vocal education.