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Development of Interactive Consumer Archetype Microsite with Nocode Quiz Platform

perpetualny.com

Financial Services

Business Services

Consumer products & services

Need for Engaging Consumer Research Presentation

Forerunner Ventures required a dynamic digital platform to translate extensive consumer research data into an interactive experience that educates users about consumer archetypes while driving engagement and lead generation with minimal marketing effort.

About the Client

A venture capital firm focused on investing in companies aligned with evolving consumer behaviors, known for research-driven strategies and women-led leadership.

Goals for The Dinner Party Microsite

Create an interactive quiz to identify user archetypes based on behavioral data
Visualize complex consumer research insights in an accessible format
Enable social sharing of archetype results to amplify reach
Capture leads through email subscriptions for ongoing engagement

Core Platform Requirements

8-archetype quiz with adaptive question logic
Dynamic archetype profile generation
Responsive design for cross-device compatibility
Automated email delivery of personalized results
Social media sharing functionality
Analytics dashboard for engagement tracking

Nocode Technology Stack

Jotform

Google Sheets

Zapier

Mailchimp

Webflow

System Integrations

Email marketing platform integration
Social media API connections
Analytics tracking implementation
Automated workflow triggers

Operational Requirements

Scalable infrastructure for traffic spikes
Sub-second page load times
GDPR-compliant data handling
WCAG 2.1 accessibility standards

Anticipated Business Outcomes

Projected 5000+ archetype identifications monthly, 80%+ user retention through personalized insights, 15,000+ monthly platform visits, and 10,000+ newsletter subscribers within the first quarter to establish thought leadership and generate qualified leads for investment opportunities.