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Development of Intelligent User Navigation System with Cookie-Based Experience Optimization

light-it.net

Information technology

eCommerce

Digital Marketing

User Navigation Challenges and 404 Error Management

Website visitors frequently encounter 404 errors due to broken navigation paths, leading to increased bounce rates and reduced user engagement. Current cookie implementation lacks advanced tracking capabilities to prevent navigation errors and personalize user journeys effectively.

About the Client

Digital experience optimization platform provider specializing in user engagement solutions

Project Objectives for Enhanced Navigation System

Reduce 404 error occurrences by 70% through intelligent navigation tracking
Implement cookie-based user behavior analysis for personalized experience optimization
Develop dynamic redirect mechanisms for broken links
Enhance user engagement metrics through proactive navigation assistance

Core System Functionalities

Cookie-based user journey tracking with GDPR compliance
AI-powered broken link detection and redirect engine
Dynamic 404 page customization based on user context
Real-time navigation analytics dashboard
Cross-device session continuity management

Technology Stack Requirements

JavaScript/TypeScript

React.js for frontend

Node.js with Express

MongoDB for behavioral data storage

AWS Lambda for serverless redirect management

System Integration Requirements

Existing CMS integration
Google Analytics 4
CDN network
User authentication systems

Non-Functional Requirements

99.99% system availability
Sub-200ms response time for tracking requests
GDPR and CCPA compliance
Horizontal scalability for 1M+ concurrent users
Cross-browser compatibility (Chrome 80+, Firefox 70+, Safari 14+)

Expected Business Impact of Navigation System Enhancement

Implementation of intelligent navigation tracking is projected to reduce bounce rates by 45%, increase average session duration by 30%, and improve conversion rates by 20% through enhanced user experience. The system will also provide valuable behavioral insights for marketing optimization.