The client faces the challenge of creating a compelling lottery game that leverages players' geographic data to increase engagement, ensure compliance with industry standards, and introduce innovative prize distribution methods based on location and random raffles. Existing systems lack integration of location-awareness and fail to deliver social gaming experiences that appeal to a broad audience.
A large-scale gaming and lottery operator seeking to expand its offerings with innovative, location-aware lottery games tailored for mass market engagement.
The platform aims to significantly boost user engagement through innovative location-based prize features, increase participation rates, and expand market reach. Successful deployment is expected to lead to increased revenue streams, enhanced competitive positioning, and adherence to industry standards, thereby establishing a scalable foundation for social and geographic gaming experiences.