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The museum faced difficulties in providing sufficient contextual information for exhibits through traditional methods, limiting visitors' ability to fully understand artistic concepts. Existing solutions lacked interactivity and immersion, resulting in suboptimal engagement with displayed artworks.
Cultural institution focused on modern art exhibitions and public engagement.
The VR application is expected to significantly enhance visitor satisfaction through immersive contextual learning, increase repeat visitation rates, and establish the museum as a technology-forward cultural institution. The solution should reduce physical guide material costs while enabling real-time content updates for new exhibitions.