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Development of Immersive AR/VR Advertising Platform and Responsive Marketing Website for Adverty

artkai.io

Advertising & marketing

Gaming

Information technology

Challenges in Traditional In-Game Advertising

Traditional banner ads disrupt gameplay, consume screen space, and degrade user experience. Advertisers lack intuitive tools for campaign management, while publishers need transparent monetization solutions that maintain game integrity. Existing platforms fail to provide seamless integration of ads within game environments.

About the Client

A leading in-game advertising platform connecting brands and publishers through immersive, unobtrusive ads in VR/AR environments

Project Goals for AR/VR Advertising Platform

Create a user-friendly AR/VR advertising platform for seamless ad integration
Redesign marketing website for mobile responsiveness
Enhance campaign management capabilities for advertisers
Implement transparent monetization tools for publishers
Improve real-time analytics and performance tracking

Core Platform Functionalities

Customizable advertising campaign creation with budget controls
Real-time ad performance dashboard with analytics
Publisher app integration with field-of-view tracking
Patented algorithm for unobtrusive ad placement
Cross-platform campaign management interface
Mobile-responsive marketing website with interactive VR/AR elements

Technology Stack

TypeScript

React.js

Redux

Next.js

AWS

PostgreSQL

GraphQL

REST API

Socket.io

System Integrations

Third-party analytics platforms
Payment processing systems
Game engine SDKs (Unity/Unreal)
Ad inventory management systems

Non-Functional Requirements

High scalability for global ad inventory
Low-latency real-time tracking
Cross-platform compatibility (VR/AR/desktop/mobile)
Data security for user privacy
99.9% platform uptime SLA

Expected Business Impact

Enables advertisers to create immersive campaigns with 30% higher engagement rates, publishers to increase monetization by 40% through transparent reporting, and investors to see 2x ROI potential through scalable ad inventory. Mobile-responsive website expected to boost user acquisition by 50%.