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Development of Gamified Lead Generation Platform for Event Engagement

stratoflow.com

Advertising & marketing

Challenges in Event Lead Generation and Attendee Engagement

Traditional lead collection methods at events fail to capture attendee attention, resulting in missed opportunities. Difficulty engaging participants, collecting accurate contact data, and integrating it seamlessly with marketing strategies. Need for a modern solution to enhance lead generation and redefine attendee interaction.

About the Client

Marketing and sales-focused organization seeking innovative event engagement solutions

Goals for the Gamified Lead Generation Platform

Increase attendee engagement through interactive gameplay mechanics
Streamline lead collection process with automated data capture
Improve accuracy and completeness of contact information
Enable brand customization for consistent marketing messaging
Achieve rapid deployment and scalability across multiple events

Core Functionalities and Key Features

User management system with registration and role-based access
Brand customization tools for colors, logos, and event-specific branding
Event activation and management dashboard
QR code scanning and manual badge data entry
Integrated gameplay mechanics with MIT-licensed game templates
Secure data storage and export capabilities
Analytics dashboard for engagement metrics

Technology Stack Preferences

Openkoda low-code platform

JavaScript

HTML

GitHub (MIT-licensed games)

Required System Integrations

CRM systems for lead data synchronization
Email marketing platforms
Event management software

Non-Functional Requirements

Scalability for high-traffic events
Data security and GDPR compliance
Cross-device compatibility (mobile/desktop)
User-friendly interface for event staff
Real-time data processing capabilities

Expected Business Impact of Gamified Engagement Platform

Anticipated increase in lead conversion rates through enhanced attendee interaction. Improved brand perception via innovative gamification elements. Reduced manual data entry errors with automated collection. Marketing teams will gain actionable insights from engagement analytics to optimize future event strategies and improve ROI.