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Development of Expired Backlinks Management SaaS Platform

softkraft.co

Advertising & marketing

Information technology

Challenges with Manual Link Building

Atastic's customers face significant challenges with the time-consuming and manual process of identifying and acquiring expired backlinks to improve their SEO rankings. The lack of a streamlined solution hinders their ability to effectively enhance website traffic and visibility.

About the Client

A UK-based digital marketing and SEO agency providing a range of digital marketing services, specializing in SEO and link building solutions.

Project Goals

Develop a SaaS platform to automate the process of identifying and acquiring high-quality expired backlinks.
Reduce the time and effort required for link building by at least 90%.
Provide users with data-driven insights on domain authority and page authority to ensure link quality.
Enable clients to quickly and easily build a network of valuable sites in their target industry.

Functional Requirements

Domain search and filtering based on keywords and criteria.
Display of domain authority (DA) and page authority (PA) metrics.
Integration with external services (AHREFS, Moz) for data enrichment.
Domain purchasing functionality via Stripe integration.
User account management and subscription management.
Reporting and analytics on backlink acquisition efforts.

Technology Stack

Python

Django

PostgreSQL

Stripe API

AHREFS API

Moz API

External Service Integrations

Stripe
AHREFS
Moz
name.com (potentially)

Non-Functional Requirements

Scalability to handle a growing user base.
High performance and fast response times.
Robust security measures to protect user data and payment information.
User-friendly and intuitive interface.

Expected Business Impact

This SaaS platform will significantly enhance Atastic's service offerings, allowing them to provide a more efficient and effective link building solution to their clients. It will increase revenue by expanding their service portfolio and reducing the time investment required for link acquisition, ultimately leading to increased client satisfaction and retention.