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Development of Enhanced Subscription Platform for Mythical Society

clock.co.uk

Media

eCommerce

Information technology

Platform Performance and User Engagement Challenges

Existing website and app suffer from poor user experience, technical issues, and low conversion rates. Platform fails to effectively monetize engaged audience or drive tier upgrades among free members.

About the Client

Subscription-based digital content platform tied to a top YouTube channel, offering tiered memberships and merchandise

Key Project Goals

Increase app installations among free members
Boost paid subscription conversions
Drive tier upgrades within paid memberships
Integrate merchandise sales with subscription model

Core Platform Requirements

Tiered subscription system with multiple pricing models
Mobile app integration for content access
E-commerce store for merchandise sales
User analytics dashboard for engagement tracking
Automated tier upgrade pathways

Technology Stack

React Native

Node.js

GraphQL

AWS

System Integrations

Payment gateways (Stripe/PayPal)
YouTube API
Analytics platforms
CRM system

Operational Requirements

High scalability for viral growth
99.9% uptime SLA
GDPR compliance
Real-time performance monitoring

Expected Business Outcomes

Projected 300% increase in paid subscribers within first quarter, 25K+ active app users within 72 hours of launch, and 40% revenue growth from merchandise sales through integrated commerce platform.