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SiTime currently relies on manual cross-referencing processes, often involving spreadsheets and sales representatives, to provide customers with equivalent parts from other manufacturers. This is time-consuming, inefficient, and hinders customer acquisition by creating a barrier to quick and easy product selection. Customers are often unaware of critical parameters (like temperature range for automotive applications) that are important for component selection, leading to potential issues.
SiTime is a California-based company specializing in creating high-performance, low-power, and reliable programmable solutions, including microchips, for various electronic devices.
The development of this cross-reference tool is expected to significantly reduce the time and effort required to find part equivalents, leading to increased customer satisfaction, improved sales efficiency, and a potential increase in market share. By automating a previously manual process, SiTime will free up valuable resources and enhance its ability to compete in the industrial automation market.