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Development of Enhanced Mobile Application for Sports Fan Engagement

clock.co.uk

Sports

Media

Consumer products & services

Legacy Mobile App Limitations

Existing mobile application suffered from outdated design, poor user experience, and lack of integration with modern digital infrastructure. Limited functionality hindered fan interaction and real-time engagement with match content and club initiatives.

About the Client

Professional rugby union team seeking to enhance fan engagement through digital platforms

Digital Engagement Transformation Goals

Create immersive mobile experience aligned with new website design
Implement real-time matchday engagement features
Enhance fan interaction through native mobile capabilities
Support club marketing campaigns through integrated features
Achieve top-tier app store visibility and performance metrics

Core System Functionalities

Matchday Live with real-time commentary and Opta statistics
Fan photo submission for TigersHunt campaign
Interactive Try Flasher feature with motion activation
Targeted push notification system
Cross-platform content synchronization with website

Technology Stack Requirements

Native iOS/Android development

React Native

RESTful APIs

Cloud-based content delivery

System Integration Needs

Website CMS integration
Opta sports data API
Social media platform APIs
Mobile analytics platform
Push notification services (APNs/Firebase)

Performance and Quality Standards

Sub-200ms response time for core features
99.9% uptime SLA
GDPR-compliant data handling
Cross-platform compatibility
Scalable architecture for 100k+ concurrent users

Anticipated Business Outcomes

Projected 40% increase in fan engagement metrics, top 20 sports app store ranking within first quarter, 25% growth in digital campaign participation, and measurable improvement in fan retention rates through real-time interaction features.