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Existing basic app lacked advanced functionality, real-time tracking capabilities, and user-friendly design, leading to suboptimal customer satisfaction and limited sales growth for smart GPS dog collars. Dogs frequently getting lost in unfamiliar environments posed urgent tracking needs.
UK-based producer of smart GPS collars for dogs, focusing on pet tracking and owner engagement solutions
Anticipated significant increase in customer loyalty through enhanced app functionality, driving smart collar sales growth and establishing market leadership in pet IoT tracking solutions while improving pet-owner interaction through advanced monitoring capabilities.