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Development of Dual Websites for Charity Campaigns and Ecommerce Integration

cogniteq.com

Non-profit

Health & Fitness

Sports

Challenges in Establishing Unified Digital Platforms for Multi-Faceted Operations

Need for two interconnected websites to simultaneously manage hospital promotion, charity campaigns, merchandise sales, and community engagement while maintaining brand consistency and technical scalability

About the Client

Charity organization focused on children's health initiatives and legacy preservation through community engagement

Strategic Objectives for Dual Website Implementation

Increase national brand visibility for charity campaigns
Enhance ecommerce traffic and conversion rates for branded products
Create seamless donation and community engagement systems
Establish robust technical architecture for future scalability

Core System Functionalities

Multi-campaign management system
Recurring donation processing with Stripe integration
User account system with engagement tracking
Ecommerce platform for merchandise and beverages
Event management and promotion module
Dynamic content sections for legacy storytelling

Technology Stack Requirements

Drupal 7

Panopoly with Layout Builder

MySQL

Amazon S3

Critical System Integrations

Stripe Payment Gateway
Third-party Ecommerce Stores
Email Marketing Platform

Operational Requirements

High-traffic scalability
PCI-DSS compliance for payments
99.9% uptime SLA
Mobile-first responsive design

Anticipated Business Outcomes

Projected 40% increase in online donations, 60% growth in merchandise sales, and 25% expansion of community engagement metrics within first year of operation through optimized digital presence