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Development of Custom Business Intelligence Platform for Multi-Channel Sales Analytics

sevencollab

eCommerce

Manufacturing

Health & Fitness

Challenges in Multi-Channel Sales Analytics and Process Optimization

Lack of centralized system to analyze sales performance across multiple channels (website, social networks, call center, brokers, corporate sales), difficulty identifying effective sales funnels, inefficient manual processes for sales monitoring and customer profiling, inability to compare historical sales data across regions and periods

About the Client

Canadian manufacturer and global retailer of premium health products and supplements with end-to-end production and 1000+ daily transactions

Strategic Business Goals

Automate sales process monitoring and control
Identify and optimize high-performing sales channels
Improve conversion rates through funnel analysis
Centralize sales data visualization and reporting
Enable location-based customer analysis
Implement historical sales comparison capabilities

Core System Capabilities

Multi-channel sales tracking dashboard
Sales funnel effectiveness analysis
Geospatial customer distribution mapping
Historical sales data comparison tool
Customer profile creation with purchase history
Conversion rate optimization module
Revenue performance analytics by product/region
Seasonal sales period comparison functionality

Technology Stack Requirements

Laravel

MySQL

MongoDB

Highcharts

Highmaps

WebSocket

System Integration Needs

E-commerce platform (Ultracart)
Payment gateways
CRM systems
Marketing automation tools

Operational Requirements

Scalable architecture for growing data volumes
Real-time data processing capabilities
Role-based access control
Data encryption and compliance with privacy regulations
High availability with NGINX/Apache load balancing

Expected Business Outcomes

Projected 27% increase in sales process effectiveness and 18% reduction in analytics management costs through automated reporting, optimized channel allocation, and improved decision-making speed with real-time data visualization