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Development of Cross-Platform Mobile Application for Subscriber Engagement Enhancement

netguru.com

Media

Non-profit

Challenges in Subscriber Acquisition and Retention

The client faced difficulties in attracting new subscribers, maintaining consistent engagement with existing subscribers, and reducing churn rates while maintaining high content quality standards.

About the Client

Polish pro bono media project shaping social, political, and cultural leaders through independent journalism

Key Project Goals

Increase subscriber acquisition through digital channel optimization
Enhance user engagement metrics through dedicated mobile platform
Reduce subscriber churn through exclusive content delivery
Establish benchmark for tech pro bono collaborations

Core Application Capabilities

Cross-platform article reading and audio playback functionality
Podcast originals discovery system
Subscriber-exclusive content access control
User feedback integration for iterative improvements

Technology Stack Requirements

Kotlin Multiplatform

SwiftUI

System Integration Needs

Existing content management system
Subscription management platform
Analytics tools

Performance and Quality Standards

Cross-platform compatibility
High application performance
Scalable infrastructure
Data security compliance

Anticipated Business Outcomes

Expected 30% subscriber adoption rate within first month, 4x increase in user engagement duration compared to desktop, improved app store rating above 4.5, and measurable reduction in subscriber churn through exclusive content delivery.