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FITHOOD faced delays in launching a cross-platform mobile application due to architectural complexities and an outdated back office system. Manual administrative processes hindered scalability, increased operational costs, and jeopardized investor confidence. The existing patchwork back office architecture created bottlenecks for business growth.
A fitness hub company connecting trainers and trainees through a community-driven ecosystem, requiring digital transformation for operational efficiency
Anticipated outcomes include 30% operational cost reduction through automation, 1800+ app downloads at launch, improved trainer-trainee engagement through real-time scheduling, and enhanced revenue tracking capabilities via integrated analytics. The modernized system will enable 24/7 digital booking and payment processing while maintaining enterprise-level security standards.