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Development of Cross-Platform E-Commerce Application with Enhanced UX/UI for Targeted Demographic Engagement

softnauts.com

eCommerce

Retail

Consumer products & services

Addressing Evolving E-Commerce Demands and User Expectations

Post-pandemic shifts in consumer behavior revealed increased online shopping adoption (77% Polish internet users in 2021), reduced credit card fears, and heightened expectations for intuitive digital experiences. Existing platforms struggled to balance aesthetic design with functional efficiency for the target demographic.

About the Client

An e-commerce platform specializing in quality clothing for women aged 35-49, leveraging mobile-first design and minimalist UX/UI to capitalize on post-pandemic online shopping trends.

Key Objectives for E-Commerce Platform Development

Create cross-platform applications (Android/iOS/Web) with unified user experience
Implement SEO-optimized web architecture for improved market visibility
Develop affiliate marketing integration to expand revenue streams
Design minimalist, intuitive UX/UI tailored to women aged 35-49
Ensure scalability to accommodate growing e-commerce demand

Core System Functionalities and Features

Intuitive homepage with category/brand filtering and conversion-focused layout
Product sorting by category, brand, and favorites functionality
Affiliate marketing tracking and commission management system
Responsive design across mobile and desktop interfaces
Trend-based content integration for product discovery

Technology Stack Requirements

Cross-platform development frameworks

Progressive Web App (PWA) capabilities

Modern CSS frameworks for responsive design

External System Integrations

Secure payment gateway integration (credit card processing)
Affiliate marketing platform APIs
SEO analytics tools (Google Search Console, SEMrush)
User behavior analytics (e.g., Google Analytics)

Performance and Operational Requirements

99.9% uptime SLA for e-commerce transactions
Sub-2 second page load times for 90% of user interactions
PCI-DSS compliance for payment security
Mobile-first design with offline browsing capability
Scalable cloud infrastructure for traffic spikes

Expected Business Impact of Enhanced E-Commerce Platform

Projected 30% increase in user retention through improved UX/UI, 25% higher conversion rates from optimized product discovery features, and 40% revenue growth from successful affiliate marketing integration. The platform will position nuumi.pl as a market leader in Poland's competitive e-commerce sector by addressing post-pandemic consumer behavior shifts.