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The client lacks detailed analytics capabilities for marketing activities, particularly in coupon distribution to loyalty members. Current systems prevent effective audience segmentation, campaign performance tracking, and demographic analysis, leading to suboptimal marketing ROI and customer engagement.
A large supermarket chain specializing in groceries and home goods seeking data-driven marketing optimization
The solution will enable data-driven marketing decisions through real-time insights, resulting in optimized campaign performance, improved customer segmentation, and increased ROI. Enhanced analytics capabilities will support 20% faster decision-making processes and 15% higher marketing campaign effectiveness through targeted audience profiling.