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Development of Centralized Multi-Site E-commerce Platform (The Hub)
  1. case
  2. Development of Centralized Multi-Site E-commerce Platform (The Hub)

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Development of Centralized Multi-Site E-commerce Platform (The Hub)

cogniteq.com
Retail
Consumer products & services
eCommerce

Challenges with Managing Multiple Online Stores

The client faced challenges in managing multiple online stores efficiently, including inconsistent catalog updates, difficulties in synchronizing orders across platforms, lack of centralized control over inventory, and inefficient reporting capabilities. Existing processes were labor-intensive and prone to errors, hindering scalability and overall operational efficiency. The absence of a unified platform made it difficult to execute marketing campaigns and manage promotions across all stores effectively.

About the Client

A leading distributor of premium fragrance and cosmetics brands (Penhaligon's and Molton Brown) operating in the UAE and KSA, seeking to streamline online sales operations and optimize inventory management.

Project Goals

  • Develop a centralized platform ('The Hub') for managing multiple e-commerce stores.
  • Achieve real-time synchronization of product catalogs and order data across all online stores.
  • Improve inventory management accuracy and efficiency across different regions.
  • Enable efficient reporting and data analysis for sales and inventory.
  • Reduce operational costs associated with managing multiple online stores.

System Functionality

  • Centralized product catalog creation, modification, and publishing.
  • Order management with real-time status updates.
  • Inventory tracking and management with separate stock balances per country.
  • User role management with defined permissions for different users (e.g., shop manager, administrator).
  • Data reporting and export functionality (orders, goods, price lists, location codes, stock balances).
  • Warehouse and shipping documentation generation and printing.
  • API for integration with online stores and other systems.

Technology Stack

PHP
Symfony
WordPress Multisite
JavaScript
jQuery
HTML
CSS
WooCommerce
MySQL
PayFort
Aramex

External System Integrations

  • Payment gateway (PayFort)
  • Shipping provider (Aramex)
  • Potentially CRM/ERP systems (future phase)

Non-Functional Requirements

  • Scalability to support future growth in the number of online stores and transactions.
  • High performance and responsiveness to ensure a smooth user experience.
  • Security to protect sensitive customer and financial data.
  • Data integrity and consistency across all systems.
  • Reliability and availability to minimize downtime.

Expected Business Impact

The implementation of 'The Hub' is expected to significantly improve operational efficiency, reduce labor costs, enhance inventory management, and provide valuable insights into sales performance. The centralized platform will empower the client to manage their retail network more effectively, optimize their supply chain, and improve customer satisfaction. The custom solution, avoiding licensing fees, will result in significant cost savings over time.

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