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Development of Branded Fitness Mobile and Web Application
  1. case
  2. Development of Branded Fitness Mobile and Web Application

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Development of Branded Fitness Mobile and Web Application

neoteric.eu
Health & Fitness

Challenges

The client faces challenges in maintaining a competitive edge with superior user experience, building brand loyalty, rapidly assembling a skilled tech team, and effectively reaching new customers. Existing competitive studios offer online booking, creating pressure to provide similar convenience. Brand perception is critical, requiring strict adherence to design specifications. The need for a fast, scalable development team was paramount. Reaching new customers requires an effective video module.

About the Client

A successful fitness studio offering classes with renowned coaches, aiming to expand reach and enhance customer experience through a branded digital platform.

Project Goals

  • Develop a user-friendly web and mobile application for class booking and management.
  • Enhance customer experience through a seamless online platform.
  • Increase customer base by attracting new and existing members.
  • Strengthen brand loyalty through a consistent and engaging digital experience.
  • Provide a comprehensive platform for class scheduling, payment processing, and content delivery.
  • Enable efficient management of studio operations through a dedicated admin panel.

Functional Requirements

  • Class browsing and booking with scheduling and availability.
  • Secure online payment processing.
  • User account management and profile customization.
  • On-demand video content streaming.
  • Admin panel for managing users, classes, and content.
  • Reporting and analytics dashboards.

Preferred Technologies

Node.js
React
React Native

Required Integrations

  • Zoom
  • Brightcove
  • Shopify
  • Stripe
  • Klaviyo

Key Non-Functional Requirements

  • Scalability to accommodate a growing user base.
  • High performance and responsiveness.
  • Security to protect user data and financial transactions.
  • Pixel-perfect UI implementation based on provided mockups.
  • Cross-platform compatibility (iOS and Android).

Expected Business Impact

The application is expected to significantly boost customer experience, resulting in over 20,000 new users and increased revenue through online bookings. The branded platform will strengthen brand loyalty and provide valuable data insights for marketing and operational improvements. Improved operational efficiency will result from automated processes and streamlined management.

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