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Development of Ballet Fitness and Coaching Mobile Application
  1. case
  2. Development of Ballet Fitness and Coaching Mobile Application

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Development of Ballet Fitness and Coaching Mobile Application

appetiser.com.au
Health & Fitness

Challenge

Claudia Dean, a renowned ballet dancer and app developer, sought a mobile application to enhance her reach, modernize her business, foster deeper customer engagement, and drive growth within the ballet training market. The existing methods of delivering training and connecting with students were deemed insufficient for achieving her ambitious goals of expanding her impact and offering personalized learning experiences.

About the Client

A startup focused on developing mobile applications for specialized fitness and coaching, initially targeting the ballet community.

Goals

  • Develop a user-friendly mobile application for ballet fitness and coaching.
  • Achieve 10,000 downloads within the first week of launch.
  • Maintain a 4.9-star or higher rating on app stores.
  • Provide personalized exercise routines and training schedules.
  • Offer access to new courses, challenges, and announcements.
  • Implement a system for earning rewards (Collection Coins) to incentivize practice.

Functionality

  • Personalized practice schedule creation
  • Exercise library with video demonstrations
  • Course and challenge enrollment
  • Progress tracking
  • Reward system (Collection Coins)
  • Push notifications for announcements and reminders
  • User profile management

Technology

In-house engineered baseplate (Appetiser)
iOS Development (Swift/Objective-C)
Android Development (Kotlin/Java)
Backend API (RESTful)
Cloud-based infrastructure (AWS/Azure/Google Cloud)

Integrations

  • Apple App Store
  • Google Play Store
  • Push notification service (e.g., Firebase Cloud Messaging)

Non-Functional Requirements

  • Scalability to handle a large user base
  • High performance and responsiveness
  • Data security and user privacy
  • Cross-platform compatibility (iOS and Android)
  • Reliable and stable operation

Business Impact

The successful development and launch of this mobile application is expected to significantly expand Claudia Dean's reach within the ballet community, leading to increased revenue through premium features and subscription models. The app will also enhance customer engagement, strengthen brand loyalty, and establish Claudia Dean as a leader in ballet fitness and coaching. The positive user reviews and high download numbers indicate strong market demand and potential for significant growth.

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