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Existing platform lacked enterprise-grade administrative capabilities to manage corporate clients, including user group management, centralized invoicing, and usage analytics. Legacy codebase complexity and fragmented contributor history complicated scalable solution development.
Digital language learning platform provider with B2C and emerging B2B markets
Enable Babbel to capture 30%+ of enterprise language learning market segment through enhanced administrative capabilities, streamline management of 750+ enterprise clients, and increase average contract value by 200% through centralized billing and analytics offerings.