Development of Automated Video Content Production and SEO Optimization Platform for EdTech

The client currently manages a vast repository of educational videos but faces technical limitations impacting search engine visibility and user experience. They lack automated tools for content teaser creation and distribution, which restricts their marketing potential and audience reach. Additionally, existing system performance issues hinder scaling and delivery of new features necessary for market competitiveness and attracting more users.

A rapidly growing online education platform hosting a large library of educational videos, seeking to enhance content promotion, search engine ranking, and scalability for future growth.

• Implement a robust system for automated creation and distribution of video teasers across multiple platforms to boost outreach.
• Improve search engine optimization by enhancing page load times and technical compliance across existing pages.
• Extend the development team's capacity with external engineering support to accelerate routine optimizations and technical development.
• Establish a scalable architecture that supports future feature integration and platform growth.
• Enable faster go-to-market activities through automated workflows and improved technical infrastructure.

• API-driven teaser creation module that converts original educational videos into short promotional clips using cloud-based video processing services.
• Automated distribution engine for publishing teasers directly to external video platforms such as YouTube, with content management and smart prioritization features.
• Integration with existing video hosting and content management systems via robust APIs.
• Analytics and naming automation to organize teaser campaigns and prioritize distribution based on audience engagement data.
• Technical analysis tools to identify, prioritize, and fix platform performance issues affecting SEO and user experience.

• Video hosting and content delivery networks for teaser publishing.
• Search engine optimization monitoring tools.
• Existing content management systems via APIs.
• Analytics platforms to gather engagement and prioritization data.

• System must support automation for thousands of videos with minimal manual intervention.
• Page performance optimization to meet or exceed search engine technical standards (e.g., Google PageSpeed Insights scores).
• Reliable API connectivity with external platforms, ensuring secure and efficient data transfer.
• System should be scalable to handle increasing video library size and distribution volume.

The implementation of automated teaser production and strategic content distribution is expected to significantly increase marketing reach, boosting user acquisition rates by enabling faster and more efficient promotional activities. Improvements in search engine ranking and page load performance will elevate platform visibility, contributing to an estimated increase of user engagement. Overall, the platform aims to support scaling operations seamlessly and reduce time-to-market for new content promotions, fostering sustained growth in the competitive edtech market.