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Development of Automated B2B Ad Management Platform for Multi-Broadcaster Targeted Advertising

future-processing.com

Media

Advertising & marketing

Ad Management Platform Challenges

Need for an automated, configurable ad management platform with reduced time-to-market to enable cross-broadcaster campaign management, while maintaining usability and security in a competitive media landscape.

About the Client

Largest independent broadcaster in the UK with established VOD platform ITVX, seeking to revolutionize digital advertising through a unified B2B marketplace

Key Project Goals

Launch pilot version within 20-month timeframe
Establish cross-functional agile teams to accelerate development
Implement user feedback-driven iterative improvements
Create unified B2B marketplace for multi-broadcaster campaigns
Reduce time-to-market for new advertising products by 50%

Core System Functionalities

Rich media campaign creation tools
Advanced audience targeting capabilities
Automated ad delivery and optimization
Multi-broadcaster campaign management
Real-time performance analytics dashboard
Secure user authentication and access control

Technology Stack Requirements

System Integration Needs

Existing ITVX VOD platform
Third-party ad verification tools
Cross-broadcaster inventory systems
Payment processing gateways
Analytics and reporting platforms

Non-Functional Requirements

High scalability for 1000+ concurrent users
99.9% system availability SLA
Real-time ad delivery performance (<100ms latency)
GDPR-compliant data security framework
Cross-browser/device compatibility
Disaster recovery and failover mechanisms

Business Impact Projections

Enables 2x faster advertising product launches, supports 1000+ buyer organizations, improves campaign ROI through advanced targeting, and strengthens market position as a leader in UK commercial broadcasting through innovative digital solutions.