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Development of Anonymized Audience Insights Platform

future-processing.com

Advertising & marketing

Information technology

Challenge

The increasing prevalence of GDPR and the growing PrivacyFirst trend are causing a data drought for brands seeking to reach their target audiences. Blis needs a solution to provide its customers with reliable audience insights without relying on personally identifiable information.

About the Client

Leading privacy-first, location-powered programmatic advertising partner providing audience insights to major brand advertisers.

Objectives

Develop a state-of-the-art platform for reporting and visualizing anonymized audience data.
Enable Blis to deliver crucial insights on audience demographics, geolocation, and shopper affinity.
Ensure the platform can scale to handle a large volume of data from multiple sources.
Provide predictable and high-quality data to Blis's customers.

Functional Requirements

Data Aggregation: Aggregate data from various sources (Blis's panel and potentially external sources).
Anonymization: Implement robust anonymization techniques to ensure compliance with privacy regulations.
Data Visualization: Provide interactive dashboards and visualizations for exploring audience data.
Reporting: Generate customizable reports on demographics, geolocation, and shopper affinity.
Data Exploration: Allow users to drill down into data and identify key trends.

Preferred Technologies

Cloud-based infrastructure (e.g., AWS, Azure, GCP)

Data warehousing solutions (e.g., Snowflake, Redshift)

Big data processing frameworks (e.g., Spark, Hadoop)

Frontend frameworks (e.g., React, Angular, Vue.js)

Backend framework (e.g., Python/Django, Node.js)

Integrations Required

Blis's existing data panel infrastructure
Potential integration with third-party data sources (if required)
Reporting and analytics tools

Non-Functional Requirements

Scalability: The platform must be able to handle a large and growing volume of data.
Performance: The platform must provide fast and responsive data processing and visualization.
Security: The platform must comply with all relevant privacy regulations and security standards.
Reliability: The platform must be highly available and reliable.

Estimated Impact

The platform will enable Blis to maintain its position as a leader in privacy-first advertising. By providing customers with reliable and actionable audience insights, Blis can continue to drive key business outcomes for major brand advertisers, leading to increased revenue and market share.