The client faces the challenge of creating an innovative darkstore logistics model to support next-generation grocery retail. They need to facilitate a seamless, fast online shopping experience with delivery times of approximately 15 minutes to any location within a city, addressing consumer demand for ultra-convenient and rapid grocery access. Existing supply chain and digital platforms lack the integration and efficiency required to support this model, limiting market competitiveness.
A large-scale retail chain specializing in fast-moving consumer goods looking to innovate with darkstore logistics and digital retail platforms to enhance customer convenience.
The new digital ecosystem aims to revolutionize the grocery retail market by providing ultra-fast delivery within 15 minutes, establishing a network of city-center warehouses, and creating a seamless shopping experience. The platform is expected to generate consistent daily order flows over months of operation, effectively 'disrupting' traditional supermarkets and significantly enhancing customer satisfaction—all achieved within an accelerated development timeline of approximately three months using a dedicated development team. The initiative is anticipated to improve market competitiveness, increase sales volume, and position the client as an innovative leader in urban grocery delivery.