Development of an OTA Remote Control and Vehicle Management Mobile App for Enhanced Ownership Experience

The client faces a lack of innovation in its vehicle service offerings, leading to diminished competitive advantages. Customers experience inconvenience in vehicles' climate control, locating vehicles, and accessing vehicle systems remotely. Additionally, there are concerns regarding the security of vehicle and user data, which need to be addressed to ensure trusted connectivity frameworks.

A mid to large-sized automotive OEM seeking to differentiate its vehicle offerings by integrating remote vehicle management features into a mobile application to improve customer convenience and security.

• Develop a mobile application enabling remote control of vehicle climate systems to improve customer comfort and safety.
• Implement remote external lighting and horn control features to assist users in locating their vehicles easily, especially in dark or crowded environments.
• Integrate a geolocation feature with turn-by-turn navigation to help users find their parked vehicles efficiently.
• Ensure robust security measures, including biometric verification and data encryption, to protect vehicle and personally identifiable information.
• Create a scalable system architecture based on cloud services to support extended features such as vehicle diagnostics, maintenance scheduling, and integration with in-car APIs.

• Remote climate system control allowing users to pre-condition vehicle interior before entering.
• Remote external lighting control including flashing headlights for vehicle identification at night.
• Remote horn activation to aid in locating the vehicle in parking lots.
• Map integration with turn-by-turn navigation to guide users to their parked vehicles.
• Biometric authentication to verify user identity before granting app access and control rights.

• Vehicle API connection for remote control commands
• Mapping and navigation services for geolocation features
• Biometric authentication services for user verification
• Cloud services for data storage, analytics, and security management

• System must ensure secure communication channels with end-to-end encryption
• Application should support scalability to accommodate additional features such as predictive maintenance or center support integrations
• Response times for remote control commands to be under 2 seconds
• Security protocols must be compliant with industry standards for vehicle and user data protection

The deployment of this vehicle management system aims to significantly enhance customer satisfaction by providing a comprehensive remote vehicle control experience. It is expected to increase user engagement and loyalty, reduce vehicle retrieval time, and add a competitive edge in vehicle offerings. The scalable architecture supports future feature expansion, aligning with long-term digital innovation strategies in the automotive industry.