Development of an Omnichannel Ecommerce Platform for Automotive Spare Parts and Services

The client faces complexities in managing extensive parts catalogs, supporting both B2B and B2C sales channels, integrating with enterprise asset management systems, and enabling dealer-specific merchandising and marketing campaigns across multiple regions. Current systems lack end-to-end automation, scalability, and real-time data synchronization, hindering growth and operational efficiency.

A large automotive parts supplier with global B2B and B2C operations, requiring a scalable ecommerce platform to support sales, marketing, and integration with enterprise systems.

• Develop a unified, scalable ecommerce platform supporting B2B and B2C channels for global deployment.
• Implement comprehensive integration with enterprise systems to ensure real-time data consistency on inventory, dealer information, and order status.
• Enable authorized dealers to sell their own products online, run marketing campaigns, and manage sales through personalized storefronts.
• Support the online sale and distribution of repair and maintenance information aligned with industry standards (e.g., Euro5, Euro6).
• Ensure high system availability, security, and ease of maintenance to facilitate ongoing customization and platform evolution.

• Advanced integration of parts and accessory catalogs with over 1.7 million parts, 137,000 article numbers, and 65,000 assemblies, accessible to over100 dealer locations worldwide.
• A unified platform accommodating both B2B and B2C sales channels.
• Dealer portals allowing authorized dealers to sell their own merchandise, run campaigns, and manage their storefronts.
• Integration modules for seamless interaction with enterprise systems to retrieve stock, order, discount, and fulfillment data.
• Features supporting online distribution of repair and maintenance information compliant with industry standards and regulations.
• An interactive system capable of handling out-of-stock updates, real-time order tracking, and promotional activities.

• Enterprise resource planning (ERP) systems for inventory and order management
• Customer relationship management (CRM) systems for dealer and customer data

• Scalability to support extensive parts catalog and global dealer network with minimal latency
• High system availability and uptime (aiming for 99.9% uptime)
• Robust security protocols to protect sensitive dealer and customer data
• Ease of maintenance and platform extensibility for future feature additions

The implementation is expected to enable the client to efficiently manage a comprehensive parts catalog spanning multiple regions, support both B2B and B2C channels seamlessly, and facilitate dealer-driven customization and marketing efforts. This will lead to increased sales, improved operational efficiency, real-time data accuracy, and enhanced customer satisfaction across 30+ countries, mirroring the success metrics of over 9 automotive giants leveraging similar platforms.