The client faces difficulties managing high volumes of user-generated photo content, ensuring a seamless user experience across mobile platforms, and facilitating social sharing that extends into offline formats. They require scalable infrastructure to handle peak traffic (over 1 million photos monthly) and a secure, reliable system for delivering emotionally impactful memory books to families worldwide. Maintaining server performance and user engagement in a multilingual environment are also key challenges.
A rapidly growing technology startup focused on family bonding and sharing memories across generations through digital and print solutions.
The new platform aims to increase user engagement by enabling spontaneous photo sharing and emotional memory book distributions, targeting a growth to over 20,000 active users worldwide. It will support the company's scalability across multiple markets with efficient handling of over 1 million monthly photo uploads. The solution is expected to enhance customer satisfaction by delivering emotionally impactful experiences, leading to increased brand loyalty and market expansion.