Development of an Intuitive, Secure, and Personalized Digital Experience Platform for Higher Education Institutions

The client currently operates a university website that serves as a central hub for courses, admissions, research, careers, and immigration information. The existing platform faces challenges related to limited system performance, inflexibility, security vulnerabilities, and difficulty in providing personalized experiences for diverse user groups such as students, researchers, and employers. There is a need to streamline information access, improve accessibility, and enable scalable growth into future technological advancements.

A public university seeking to enhance its digital presence, improve system performance, security, and user engagement through a modern content management and personalization platform.

• Upgrade the existing digital platform to a more scalable and stable framework ensuring consistent performance with future updates.
• Integrate advanced search capabilities for instant, customized information retrieval across all digital properties.
• Enable data-driven personalization to deliver tailored content and user experiences based on user profiles and behavior.
• Improve accessibility in compliance with international standards to ensure inclusivity for users with disabilities.
• Increase overall site engagement, including metrics such as user retention, application conversions, and social media presence.
• Automate routine content management tasks to reduce time-to-market for updates and new features, fostering continuous improvement.

• Robust search functionality with machine learning-based optimization capable of integrating social channels, videos, directories, and event data.
• A scalable and stable content management system leveraging modern CMS architecture to ensure consistent performance across updates.
• A data-driven content delivery engine enabling contextually personalized user experiences based on user profiles and behaviors.
• An accessible platform aligning with W3C Web Accessibility Initiative (WAI) standards to ensure inclusivity.
• A unified content hub for aggregating, storing, and distributing digital content across multiple channels.
• Integrated identity management and authentication solutions supporting SAML and other secure access protocols.
• Low-code page building tools for efficient content updates and page customization.
• Third-party integrations for digital asset management, advanced search, and analytics.

• Search engine integration for real-time, customized search results.
• Digital Asset Management System for centralized multimedia content storage.
• Identity management and secure authentication services.
• Social media and content distribution channels for outreach and engagement.
• Analytics and data collection tools for continuous performance and engagement monitoring.

• System stability with minimal downtime, supporting future upgrades and high traffic volumes.
• Scalability to support increasing content volume and user base without degradation of performance.
• Enhanced security measures to protect sensitive data and ensure compliance with industry standards.
• Accessibility compliance achieving at least WCAG AA standards.
• Performance optimized for fast load times and seamless user interactions.

Implementing this digital experience platform is expected to significantly increase user engagement and content accessibility, contributing to a targeted 5% increase in new users and a 32% rise in enrollment rates in the upcoming academic cycle. The platform will enhance user satisfaction through personalized experiences, streamline content management processes, and support scalable growth, ultimately positioning the institution as a leader in digital education delivery.