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Development of an Intuitive Analytics Platform with Enhanced User-Centric Features

99x.io

Information technology

Advertising & marketing

Challenges in Platform Development and Team Coordination

The client required a technology partner to build an analytics platform from concept validation to deployment, while overcoming coordination delays between remote teams and scaling development processes as a startup with limited internal infrastructure.

About the Client

A startup specializing in user-centric analytics solutions that uncover the 'why' behind traditional web metrics through top task methodology and user testing

Platform Development Goals

Deliver an end-to-end managed analytics platform focused on user needs
Implement top task methodology concepts into system design
Enhance UI/UX for report presentability and user engagement
Add graphical representation capabilities to analytical outputs

Core System Capabilities

Top task methodology integration for user need analysis
Interactive graphical data visualization tools
Customizable report generation with enhanced presentability
Real-time user engagement tracking dashboard

Technology Stack Requirements

Full-stack JavaScript frameworks

Cloud-native architecture

Modern UI/UX design tools

System Integration Needs

Web analytics APIs
CRM systems
Third-party data visualization libraries

Operational Requirements

High system scalability for growing user base
Low-latency data processing
Enterprise-grade data security
Cross-platform compatibility

Expected Business Outcomes

Enables organizations to make data-driven decisions with deeper user behavior insights, improves client's market position through differentiated analytics capabilities, and enhances user engagement through intuitive interface and visualizations.