Development of an Internal Data Collection and Marketing Automation Platform

The client currently faces difficulties in collecting user contact information efficiently, managing consent for data processing, and delivering personalized marketing content at scale. These challenges limit their ability to effectively nurture leads and optimize marketing campaigns, impacting conversion rates and customer outreach efforts.

A mid-sized international marketing agency specializing in digital outreach and customer engagement, seeking to enhance their data collection, lead nurturing, and personalized marketing capabilities.

• Implement a secure and user-friendly contact collection system with explicit consent management.
• Develop a scalable platform for sending personalized marketing materials based on user preferences and data.
• Improve the efficiency of lead nurturing processes to increase customer engagement metrics.
• Ensure compliance with data privacy regulations while enabling targeted marketing campaigns.
• Achieve increased outreach effectiveness, leading to higher conversion rates and expanded customer base.

• User contact form with validation and consent capture to ensure GDPR compliance.
• Automated email campaign engine capable of sending targeted, personalized marketing messages.
• Backend dashboard for managing contacts, consent statuses, and content templates.
• Analytics and reporting modules to track engagement metrics and campaign performance.
• Security protocols to protect personal data and prevent unauthorized access.

• CRM systems for contact management.
• Email marketing automation tools.
• Analytics and reporting services.
• Data privacy management modules.

• Scalability to handle up to 50,000 contacts and 100,000 message dispatches per month.
• High performance with 99.9% uptime SLA.
• Robust security measures including data encryption and access controls.
• Compliance with GDPR and other relevant data protection laws.

The implementation of the new platform is expected to significantly increase the volume and quality of collected contacts, enhance campaign personalization, and improve engagement metrics, resulting in an estimated 30% increase in lead conversion rates and expanded market reach within the first year.