Development of an Internal Analytics Dashboard to Enhance Data-Driven Decision Making

Business services

Challenges Faced by the Client in Data Management and Marketing Outreach

The client struggled with consolidating and managing customer data efficiently, leading to difficulties in generating actionable insights and executing targeted marketing campaigns, which constrained their growth and client engagement strategies.

About the Client

A mid-sized international company specializing in software development and digital solutions, aiming to optimize internal data analysis and marketing outreach.

Goals for Enhancing Data Analytics and Marketing Capabilities

Implement an internal analytics dashboard to unify and visualize customer data for improved decision-making.
Automate data collection processes to ensure real-time data availability.
Enhance marketing outreach capabilities through personalized content distribution based on user data insights.
Achieve scalability and security in data handling to support ongoing growth.

Core Functionalities for the Analytics and Marketing Platform

Interactive dashboards for real-time data visualization and reporting.
Automated data ingestion from various sources to ensure comprehensive data collection.
Segmentation tools for creating targeted marketing audiences based on user behavior and attributes.
Personalized marketing campaign management and scheduling functionalities.
Secure user access and data protection mechanisms.
Responsive UI for accessibility across devices.

Technologies and Architecture Preferences for the Data Dashboard

Modern web development frameworks (e.g., React, Angular)

Cloud-based data storage solutions

Secure RESTful APIs

Data visualization libraries (e.g., D3.js, Chart.js)

External Systems and Data Source Integrations

CRM systems for customer data synchronization
Marketing automation tools
External data sources for enrichment
Authentication and security protocols

Performance, Security, and Scalability Requirements

System must support concurrent access by at least 500 users.
Dashboard response time should not exceed 2 seconds under load.
Compliance with data security standards (e.g., GDPR, ISO 27001).
Ability to scale resources dynamically to accommodate data growth.

Anticipated Business Benefits and Impact of the New Platform

The new analytics dashboard is expected to significantly improve data-driven decision making, leading to a 20% increase in marketing campaign effectiveness, a 15% reduction in data processing time, and enhanced client engagement through targeted outreach, supporting sustained business growth and competitive advantage.