Development of an Internal Analytics Dashboard for User Engagement and Consent Management

The client faces difficulties in tracking user interactions, managing consent preferences, and ensuring compliance with privacy regulations, which impacts personalized content delivery and analytics accuracy.

A mid to large-sized digital media organization seeking to improve user engagement insights, consent tracking, and compliance with privacy regulations.

• Implement a comprehensive internal analytics dashboard to monitor user interactions across platforms.
• Develop a robust consent management system to accurately record and respect user privacy preferences.
• Enhance session tracking capabilities for personalized user experiences.
• Improve data collection accuracy for marketing and content optimization.
• Ensure scalable and compliant data processing infrastructure.

• Session tracking and management with persistent user identifiers.
• Real-time event and interaction logging, including page views, video engagement, and social sharing activities.
• Consent preference recording and enforcement aligned with regulatory standards.
• Embedded analytics dashboards providing insights into user behavior metrics such as bounce rates, session duration, and content engagement.
• Multi-channel integration including social media, embedded videos, and third-party tools.
• Configurable cookie management to respect user privacy choices across sessions.

• Third-party analytics services for cross-platform user tracking
• Advertising platforms for targeted ad delivery
• Video hosting and streaming services for embedded content
• CRM and marketing automation tools for lead and engagement tracking

• System scalability to handle up to 1 million users concurrently
• Data processing latency under 2 seconds for real-time dashboards
• Compliance with GDPR, CCPA, and other privacy regulations
• Secure handling of user consent data and personal information
• High availability with 99.9% uptime

The implementation of the system is expected to improve user behavioral insights by 30%, increase targeted advertising effectiveness by 20%, and ensure compliance with privacy laws, thereby reducing legal risks and enhancing user trust.