Development of an Internal Analytics Dashboard for Enhanced eCommerce Reporting and Client Transparency

The client faces difficulties in providing timely, comprehensive, and insightful analytics reports to internal teams and clients due to manual data aggregation processes. This hampers their ability to deliver competitive insights and diminishes customer satisfaction, limiting opportunities for broader market engagement and industry presence.

A mid-to-large scale marketing agency specializing in eCommerce client campaigns, seeking to automate and improve analytics and reporting capabilities to stay ahead of competitors and enhance client satisfaction.

• Implement an internal analytics dashboard to automate the collection, analysis, and visualization of marketing data for eCommerce campaigns.
• Enhance reporting capabilities by adding multiple chart and table types for diverse insights.
• Support different user roles including super administrators, company managers, and end-users with tailored access and features.
• Enable the distribution of automated email reports to stakeholders.
• Integrate seamlessly with existing ERP and eCommerce platforms to streamline data synchronization.
• Allow customization of dashboards with additional features like funnels, specialized charts, and user-specific calculations for advanced analytics.

• Multiple types of analytics visualizations including charts and tables
• Role-based access control (super admin, company admin, user)
• Super admin panel with system-wide controls and settings
• Automated email reporting for scheduled delivery of analytics summaries
• Integration modules with ERP systems and major eCommerce platforms like Magento
• Customizable dashboard features including funnels, specialized charts, and user-specific calculations
• Support and maintenance services to ensure platform stability and continuous improvements

• ERP systems (e.g., SAP, Oracle, etc.) for financial and operational data
• eCommerce platforms (e.g., Magento, Shopify) for sales and customer data

• Scalability to support increasing data volume and user base
• High performance to ensure real-time or near-real-time analytics updates
• Security measures to protect sensitive business and customer data
• System availability and uptime to support daily business operations

By deploying an automated internal analytics dashboard with comprehensive reporting capabilities, the client aims to significantly reduce manual effort, improve data accuracy, and enable faster decision-making. This transformation is expected to facilitate the onboarding of new users and expanded client engagement, ultimately enhancing their market competitiveness and increasing profitability through more insightful and timely analytics.