Development of an Anonymous Gift Sending and Campaign Management Platform

The client requires a secure and user-friendly digital solution to facilitate anonymous gifting, primarily flowers, to support marketing campaigns. Existing manual or fragmented processes hinder campaign efficiency, tracking, and measurement, reducing overall effectiveness in increasing brand recognition and customer engagement.

A mid-sized marketing agency specializing in promotional campaigns that include anonymous gifting strategies, aiming to enhance client engagement and brand recognition.

• Enable users to register and manage their accounts seamlessly through a secure interface.
• Provide a platform for creating, managing, and executing promotional gift campaigns efficiently.
• Allow users to select gift options, configure delivery details, and send gifts anonymously via integrated delivery services.
• Automate the issuance of promocodes with each gift to facilitate sender identification and recipient engagement.
• Ensure secure handling of user data and transactions, maintaining high standards of privacy and confidentiality.
• Achieve measurable improvements in campaign outreach and recognition, aiming for increased client engagement and brand exposure.

• User registration and authentication system for secure access.
• Personal dashboard for campaign creation and management.
• Gift selection module with predefined options (e.g., flowers) and customizable features.
• Order management subsystem linking with external delivery service APIs.
• Automated promocode generation and tracking for sender-recipient identification.
• Notification system to confirm gift send, delivery status, and promocode details.
• Administrative interface for monitoring campaigns and system performance.

• Third-party delivery service APIs for order fulfillment.
• Promocode generation and validation services.
• Email and SMS notification gateways for user communication.
• Analytics and reporting tools for campaign performance tracking.

• System availability of at least 99.9% uptime.
• Data encryption for sensitive user information.
• Scalability to support increasing user base and campaign volume.
• Response times under 2 seconds for key user interactions.
• Compliance with data protection regulations (e.g., GDPR).

The implementation of this anonymous gift platform aims to enhance marketing campaign efficiency, expand client reach, and improve engagement metrics. Anticipated outcomes include increased campaign execution speed, higher user satisfaction, and measurable growth in brand recognition, with targeted improvements in campaign engagement rates and user adoption metrics.