Development of an Internal Analytics Dashboard for Enhanced Data Visibility

The client lacks an efficient system to collect user contact information and consent for marketing outreach, which hampers personalized communication efforts and data-driven decision making. The current process is manual, fragmented, and results in delayed outreach and inconsistent data management.

A mid-sized international professional services firm specializing in delivering tailored consulting and operational solutions to clients worldwide, with a focus on integrating efficient data collection and reporting tools.

• Implement a streamlined form-based system to capture user contacts and consent for marketing communications.
• Automate the process of sending personalized marketing materials based on user preferences and data insights.
• Enhance data management and integration capabilities to unify contact data across platforms.
• Ensure compliance with data privacy regulations through secure data processing and consent management.
• Improve response rates and customer engagement through targeted communication workflows.

• User contact and consent form with validation and acknowledgment mechanisms.
• Secure storage of personal data in compliance with privacy standards.
• Automated distribution of marketing materials tailored to user preferences.
• Data synchronization with existing CRM and marketing systems.
• Real-time analytics dashboard to monitor submissions and campaign performance.
• Notification system for confirmation and follow-up communications.

• Customer Relationship Management (CRM) systems for contact data synchronization
• Email marketing platforms for automated campaign delivery
• Data privacy compliance tools and modules

• System must support at least 10,000 simultaneous users with minimal latency.
• Data encryption both in transit and at rest to ensure security.
• High availability architecture with 99.9% uptime.
• Compliance with GDPR, CCPA, or applicable data privacy regulations.

The implementation of the contact capture and marketing automation system is expected to increase the efficiency of data collection by 40%, enhance response rates for marketing campaigns by 25%, and ensure compliance with data privacy standards, ultimately leading to improved customer engagement and a stronger data-driven marketing strategy.